• Johan Wikström

Gent of the Month

"For me, it’s mostly about self-expression."

Meet Johan Wikström, though you'll probably know him better by his rapidly growing Instagram handle, The Sartorial Finn - a project manager by day and, as he puts it, menswear enthusiast all days. We're very pleased to feature him as March's Gent of the Month.


1. Tell us about when you first got into classic menswear.

I think it started around summer 2019 when I was in need of a new suit and decided to go Made-to-Measure. As I really didn't have a clue about the tailoring process, I started reading about the subject and searching for inspiration. After getting that first suit, I continued reading into what we all know now as classic menswear and the idea of a timeless wardrobe, which appealed to me. I decided to start building up my wardrobe with that in mind. Somewhere along the way, I started documenting my outfits by taking pictures and ended up posting them on Instagram. It was a good way to also get some feedback and gain more perspective on what I felt my wardrobe was missing. I’ve continued on that path, and here we are now.


2. How would you describe your personal style?

I would describe my personal style and preference as modernly conservative soft tailoring, meaning I tend to stick to quite classic colours, patterns and pieces but the fit is maybe a bit more soft and modern, far from being formal and rigid in structure - I guess this is quite usually the case nowadays, with soft tailoring trending online. From a construction and design point of view, I do also favour high-rise trousers, wider lapels and a soft shoulder.


As for favourite tailors, I can't say I really have one, although I do like the house style of several asian tailoring houses. The same applies to fabrics and patterns, I still have a lot of stuff I’d like to try out. Heavy fall and winter fabrics are beautiful and make for some great outfits, but I must say I’m more of a summer person despite the summer being short in Finland. Due to this, I do currently have more lightweight fabrics in my collection.


3. Who has had the greatest impact on your style?

I draw most of my inspiration from people I follow on Instagram such as Andreas Weinås but also from classic style icons like Gianni Agnelli and Paul Newman. I think they have great style and a very good ability of utilizing tailoring in both very formal outfits and even more so in casual looks that in my everyday life are more appropriate.

4. What do your clothes do for you?

For me, it’s mostly about self-expression. I feel like myself when I wear the clothes I do. It’s also so much easier when most of the pieces I own mix-and-match together and I don’t have to put too much effort into thinking about what to put on in the morning. One of the great things with classic menswear is that you have so many pockets for all the stuff you carry around everyday - in my case, a phone, wallet, keys, lip balm, airpods, face mask (hopefully won’t have to carry that one along for too long). Also it’s been a fantastic way of connecting with people all around the world.

5. What is your favourite go-to piece in your wardrobe?

Now that spring and summer is approaching I couldn’t be happier to break out my tobacco linen double breasted suit again. I do wear it quite a lot because both the jacket and trousers mix well with other pieces I have.

6. Looking back, is there anything you would have done differently along your journey into classic men's style?


I think everyone has to make some mistakes in the beginning as they find their personal style and preference - no matter how much you study the subject beforehand. Style is subjective and personal, therefore there are no definitive steps or rulebooks that you should follow point by point, and it takes time and experimenting. If I could, I would stress even more to focus on the basic staple pieces and colors in the beginning because you will always have use for them. 7. Anything else you’d like us to know about you?

Although my Instagram feed may suggest otherwise, I’ve actually mostly worn sweatpants and worn down t-shirts throughout the COVID-19 pandemic.

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